If you find out that your business needs a strategic marketing plan but you are strapped for cash, don’t worry I have jot down 6 most simple yet creative ways to get noticed by your existing as well as prospective customers with the implementation of these marketing tools – which are totally for free!
1) Use Email Signatures to Promote Your Plan
Your email signature is a great place to add a promotional message for your business. You can easily share the link to my latest blog, and I ask your clients to use it to promote a special offer with a direct link to the page online. Put it above the name field in your signature in a different font size & font color so it stands out in the Email.
2) Use Voicemail Feature Wisely
If you are in the business of building customers or followers then try using voicemail feature for the promotion of your business where customers are asked to leave a message, and then let them know you have a Facebook page or Twitter feed? It’s another way people can contact you easily.
3) Bring Email Marketing in Your Everyday Business Activities
Communicating with your prospects and customers is vital to remind them you are there. Email is a perfect tool if used sensibly and done professionally.
There are loads of free, easy to use services like Mail Chimp that can help you organize your database, and send newsletters that look great and work.
4) Get on & Make Best Use of Social Media
The key ingredients to boost your social media platform will be to bring interesting stories, good images or videos. Carefully choose the social media tools that are right for your business – you may need a mix to suit what you do.
5) Focus on Events Happening Near You
Keep an eye on what’s going on in the local community, or your industry. Are there awards you could enter? Could you get involved in events and host a workshop, offer taster sessions, or even be a venue? If you can add value to their event they will promote you in return.
6) Try out Some Public Relations Techniques
Introducing yourself to the press is a great way to get your brand out there, but there is a misconception you need to be issuing press releases to be successful.
In fact, you don’t need to be making announcements to get coverage. If you have an opinion then pitch it in to editors of the titles you really want to be in and offer to write a contribution. In the same way, volunteer a guest post on a blog that’s popular with your target audience. It’s a great way to establish credibility.
Whatever free marketing ideas you decide to pursue, my advice is to always make sure you are committed to continuing what you start. Only with momentum can you truly get results.