1. Try to be creative with Instagram stories and posts
You can use several social media platforms to engage with your consumers and followers, in short, make frequent communications, and also try to humanize your business and its business operations. Due to lockdown consumption of social media has increased due to which it is becoming easier for business owners to reach out to their customers more easily. According to researchers, the screen time of all social media has gone up due to nationwide lockdown.
During the lockdown period, my screen time increased by 10%! While sliding through Instagram stories it is not necessary that you will get to see online websites or other details, Instagram stories provide you a great chance to connect with your target audience easily.
If you stay active on social media platforms like Instagram, Facebook, and LinkedIn, you can regularly do polls, Q&As, and online flash sales which help your audience while they are looked inside their houses. Stories are ideally considered beneficial because they do not overwhelm your followers and connections the way posts do on your feed. Instagram story option allows you to post anytime without disturbing your main feed.
To uplift your personal and business solidarity – Collaborate
If you own a business that manufactures or produces hand sanitizers, hand gloves, and other essentials, like various small scale businesses, and you are struggling during the Coronavirus pandemic, then collaboration is the best way to increase your reach and engagement.
While this is a very stressful situation for all of us, but it also brings a lot of opportunities for us as business owners because we get an open space for solidarity and collaborations with other small scale or large scale business owners. With the help of various social media platforms and community pages, I have been easily able to reach out to my existing customers and new customers, doing collaborations helped me to fulfill their needs and goals.
Cross promoting and collaborations with other vendors, local businesses on social media platforms help business owners like us to follow our leads easily. This economical action has connected me to new business owners and re-connected to my fellow business owners. It reminds me that we are all in this together!
Start doing Email Marketing to communicate easily with the audience
It is a brilliant idea to send out a compassionate and reassuring email to your audience with the help of a mailing list. During the Covid-19 pandemic, our inboxes have been filled in with emails about concerns and cancellations due to Covid-19 from known companies, clients, and organizations. What you can do it send out uplifting and supportive email messages to your clients, employees, and seniors in the company.
Add some details about your plan of action and some kind of comprehensive information as well in your email, but it should be candid, try to reassure your clients that you and your organization is with them and you will try to find out incredible solutions to move forward.
Do not leave your online audience hanging – Communicate
Try to communicate with your online audience through stories, short 1-minute videos, live sessions, webinars, carousel posts, IGTVs, posts, and Reels. This will not only help you to engage with your audience regularly but it will also help your online audience to stay positive and happy with the help of your motivational spirit. Your customer base and the audience will always remember you that how well you came out to guide them during this unprecedented time in history. Share your experiences and knowledge with them as well!
Post and Publish Informative and Educational Content
Publish reliable and informative content on your website and third-party listings. Your social media pages and local website landing pages are effective resources for the online audience to learn and read information. Your online audience should be frequently informed as circumstances change throughout the crisis response.
These are some tips that will help you to manage and maintain your online presence during COVID – 19 pandemic.