An elevator pitch is a brief overview of your business, and, as the name suggests, it’s conveyed in the time it takes to complete your elevator ride. Elevator pitch is considered to be the easiest yet most powerful marketing strategy plan for any business standard owner.
When you are delivering and designing your elevator pitch, your aim should be to stay short and snappy to invite your future clients to desire to know more about your interest in a project, service, idea or product – or in yourself. The length of the elevator pitch may vary, but you typically need to be able you give perfect elevator pitch comfortably without rushing in 30 seconds or less.
According to some people elevator pitch is only useful for salespeople who are asked to pitch their products and services. But this is not true, elevator pitch is something which can be used anytime, anywhere.
Recognize and Analyze Your Goal
Begin by thinking about the purpose of your elevator pitch. If you want to have a perfect elevator pitch you can also attend elevator pitch workshop or can contact elevator pitch writer as well. For example, do you want to convey all the objectives and aims of your organization to your potential clients? Do you want to deliver a simple yet attractive speech to explain what you do for a living? Or do you have a great new product or service idea that you want to pitch to an investor?
Describe What You Do
You can start your elevator pitch by describing what all your company is doing for current and future prospects. Most important is to focus on the problems that you solve for the clients and how you deal with real issues that your clients desire. It is a great add-on, if you add information or a statistic while designing your elevator pitch because that will showcase the value in what you do in the industry. Decide on what you want your audience to remember about you and your organization, so accordingly build your elevator pitch.
Elevator pitch should excite you first; after all, if you are not excited about what you are saying, neither will your listeners or target audience. While delivering your elevator pitch keep as mile on your face, so it showcases positivity in your character. It is possible that people may not remember your pitch, but they will remember your enthusiasm.
Communicate Your USP
It is very important to add and communicate your Unique Selling Proportion (USP) to your audience or prospective clients. Find what makes your organization, your idea, or you, unique. After telling what you do in your elevator pitch you need to communicate your USP (mandatory).
Engage Your Audience with a Question
After communicating your USP, you need to build an effective elevator pitch which is engaging so that it does not look one-sided. For this, prepare some open-ended questions with the help of elevator pitch writer, avoid questions that can be answered with a “yes” or “no” because it may make conversation boring and uninteresting. Make sure that you are able to answer questions asked by them as well.
Put It All Together
When you are done with each and every section mentioned above to design an effective elevator pitch, put it all together. Next step is to exercise your elevator pitch which includes reading it out loud and using a stopwatch to time how much time it takes. It should not exceed more than 20-30 seconds. Otherwise, you may risk losing other person’s interest or dominating the conversation.
Practice, Practice, Practice
If you do not practice your elevator pitch, it is likely that you will speak too fast, sound unpleasant, or forget about important elements of your perfectly written elevator pitch. Like anything else, practice makes perfect.
It is important to set a goal and exercise elevator pitch regularly. The more you practice, the more you will sound pleasant while delivering your elevator pitch. It should be a smooth conversation, not a harsh sales pitch. You should be aware of your body language as well while talking, which conveys equal information to the audience as much your words do. Try not to sound formulaic or like it is all pre-prepared, even though it is!